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Welcome to your MARKETING RESOURCES...

Below you'll find a selection of trainings and tutorials covering basic marketing to uses of the content in your business marketing, as well as the marketing videos. Click the blue links/titles of the videos. This will open up a video player window. The videos may take a few seconds to load before they play!

Ideas on using The Chill Sessions

Using DVD's - Video opens up a whole new world. DVD's are popular and bought the world over. Find out how you can use them in your practice.

Using the Internet - How can you use The Chill Sessions content and the Internet? More than you probably think...

Using CD's - Here's a few ideas to get you rolling. CD's are inexpensive and easy to produce. They also give you a great result.

Using the MEDIA - love 'em or hate 'em, they can be useful. Find out how to utilize them in your marketing.

Marketing Video Tutorials:

"How to use your products to get clients and cash"

"The '4 P's' of Marketing"

August 2011 - Video Marketing Special

Here are 4 special videos produced for your marketing. All you need to do is edit the 'top and tail' of eachweb video commercial with your contact details and info, then upload to your youtube channel.

You should also create channels on dailymotion.com and vimeo.com. Set up your descriptions as 'your town therapist', and use your phone number in the description as well. Make sure you link back to your website.

See the tutorials above for editing your commercials for both PC and MAC. If you have any questions at all, email Glenn here

Video 1 - Therapist 'Generic 1'. Right-click here to download

Video 2 - Therapist 'Generic 2'. Right-click here to download

Video 3 - Stress Management'. Right-click here to download

Video 4- Life Coach Generic. Right-click here to download

June 2012 - More Video Marketing Specials

This month, 'Wordtracker' - the industry expert on all things internet marketing, released the following information:

Prospects Are 72% More Likely to Buy With Video

Whether we watch them on our smartphones, YouTube or Facebook, online videos have become a staple for entertainment, socializing and communication today.

And now, businesses are catching on to this increasingly influential medium. In the last decade alone, online video has evolved from a rudimentary sales experiment to a powerful global trend that’s changing the way consumers make buying decisions. Consider this:

People are 64-85% more likely to buy after watching a product video
People spend about 20 minutes more on a site when watching a video
Videos give a 53% higher chance of Google #1 rankings for a product
Videos lead to a 6% increase in offline sales

Online video is a highly versatile platform that can be tailored to a company’s needs. It can help build trust and credibility, educate prospects about products or services, or simply start a dialogue with new audiences. Videos can be formal or conversational, professional or down-to-earth. The sky’s the limit.

Pardon the pun, but...do you get the picture?

There's no escaping video as a 'must-have' marketing tool for your private practice, let alone your products.

So here's 8 (yep, 8!) keyword focussed marketing video for you to customise and setup on your video sharing sites. Remember to use the keywords in your video titles and your descriptions, and also add your suburb/city for more exposure.

At the bottom of this page you'll find all the step-bystep tutorials on how to add your own info to the videos.

Create your channels at youtube.com and vimeo.com. You can also get a free email account at gmail.com to administer the video sharing sites if you prefer. The key is to include the same keywords in your video title and description as there is in the filename of the video. Then, add YOUR web address in the format:

http://yourwebsite.com

This helps Google associate and index your webpage with these keywords. So, the more videos you have linking like these backk to your website, the higher the chance of being placed high in the searh results.

And don't forget to add keywords in the format: therapist in city/suburb
on your webpages. Yes, even bolding and using the term in headlines will yield better results.

Onto the videos. Here's an example: keyword = 'find a therapist'. Click here to watch the clip on youtube>>>

As at June 27, 2012, these are the monthly keyword search numbers for the following keywords:

'find a therapist': USA = 22,200 (desktop) / 3600 (mobile)

Australia = 1600 (desktop)/ 170 (mobile)

'find a local therapist': USA = 58 (desktop) / 16 (mobile)

Australia = ?/? (numbers too low)

'find a therapist in my area': USA = 480 (desktop) / 73 (mobile)

Australia = 16 (desktop) / ? (mobile)

'find therapists': USA = 14,800 (desktop) / 1900 (mobile)

Australia = 210 (desktop) / 28 (mobile)

I hope this makes you see the potential market of new clients in your local area. It's well worth investing a little time to customise these videos and drip-feed them across your video sharing channels over the next 2-3 months.

To download the video files, simply right-click (CONTROL-CLICK ON A MAC) and save to your Chill Sessions folder.

'find a therapist' version 1

'find a therapist' version 2

'find a local therapist' version 1

'find a local therapist' version 2

'find a therapist in my area' version 1

'find a therapist in my area' version 2

'find therapists'

May 2011 bonuses...

As it's coming into the northern summer, this is a good time to review your marketing for the second half od the year. As such, here's a couple of guides to help you review your marketing for your own products, and also for your video marketing.

'PLR', is private label rights, and is how us access the material in your membership of The Chill Sessions. This guide may give you some extra ideas on how you can use the vast range of material available to you here, so you can increase your income, get more clients and give them beneficial 'extras', and improve your marketing.

Don't be put off by the title, you guys and gals are WAY past newbie!!

Right-Click (PC) or Control-Click (MAC) to save the file '3 Steps to Newbie Success'

And this report is a great primer and review of what you can be doing in video marketing for your practice. Remember, you can customize any of the video content so you can have an endless amount of short clips on the video sharing websites, all pointing back to your business. Here's a great tip...put your phone number in the title of the video, that way, your number is always displayed on the search engine pages upfront.

Right-Click (PC) or Control-Click (MAC) to save the file 'Video Marketing'

Setting up your GOOGLE PLACES page.

This 4 part video tutorial gives you the step by step guide to claiming and optimizing your places page. Make sure people in your local area can find you. Watch the videos here >>

June 09 bonus...

"Timeless Sales Strategies" is an e-book we've purchased for your personal use.

It covers strategies for both offline and online marketing, including an important one for therapists... setting yourself up as the expert and adding credibility.

Read this and see how you can apply it to your marketing. Download the PDF file here

Special Members Guide

'6 Easy And Effective Ways To Use Audio’s And CD’s To
Multiply Your Practice Profits…'

This is a specific step-by-step instructional guide on using your
products in practical, easy, and everyday ways.

Part 6 (April 09) Use CD's to make a 'home-study' course.